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"This course is great for anyone who is looking for an in-depth look at Product Marketing. The material is digestible to everyone from novice to intermediate level. If you have any interest in the tech field and especially in any disciple that touches product, engineering, comms, sales and marketing, you should definitely have some working knowledge of the entire product marketing lifecycle. This Career Accelerator course would also be a great addition to any corporate team offsite, especially for new teams, new companies or any organizations with breakdowns in communication among teams. I would highly recommend this course! The material is compelling and relevant to what is happening inside tech companies today."
Lucie Catillon
eBay
"Sana brings tried and tested expertise in Product Marketing having spent many years with top-notch global brands. Her command on the Product Marketing discipline and it's practical applications were fully evident through the amazingly curated curriculum and hands-on exercises built into the workshop. I found the content to be extremely valuable and applicable to both consumer and enterprise businesses, easy to follow and grounded in real-life examples from products/brands that we can identify with. Thank you, Sana and the Product Marketing Institute, for the course and for an interactive online environment that made learning fun . I am looking forward to taking more courses with you to stay sharp in my trade!"
Sumeet Ahuja
PayPal, AT&T
"I love the course it really helps me with a better understanding of how to implement product marketing strategies in the real world. I feel like I would have an upper hand when it comes to Product Marketing because of this course with the proven success frameworks it offers. These frameworks can be used at your work/internships. Sana's experience and Product Marketing over the years can explain why everything in her class is relative. For those who already have a role in Product Marketing, there will be frameworks and skills thought in the master class that will help excel in your role. "
Anthony Alfiler
Apple
"As a university student in the Midwest I don't get much exposure to the tech industry, so I find it difficult to learn about Product Marketing. However, through the Product Marketing Program I was able to learn detailed information about PMM roles and how they were structured from the comfort of my home. Sana was an amazing teacher, and she was able to tie in her years of experience to relate it to the topics we were learning."
Sungyeon Lim
Ernst & Young
"This course was very helpful in understanding the day-to-day responsibilities of a product marketer. It helped me to think in a different lens and see how changing a simple tone in message can connect with so many different departments. Not only was this beneficial in personal development, but it also helped me develop a better understanding of how different teams in the tech industry work as well."
Jacqueline Ho
MongoDB
"I really enjoyed taking the Product Marketing Bootcamp with The Product Marketing Institute. It allowed me to break away from siloed thinking to empathize and work well with my cross-teams in a fast-paced agile product development cycle. I have more perspective on how to play my part in taking products to market. I recommend this course to anyone in Product, Engineering or a Business-facing role!"
Sola Babatunde
Facebook, AirBnB, ESPN
"It was a pleasure and highly useful program to me. I am currently an engineering student at ETH Zurich, who is aspiring to become an entrepreneur some day. I have a good technical background but often in startups you tend to stand alone due to low human resources with similar thinking or it really takes a lot of time to explain the technical product to marketing team. This course was enlightening me to know how the Product Marketing works in technical companies. I always thought that agile work environment and design thinking was a key for innovation and it used to drive engineering innovations to a fast extent. But now I get the feel that it can be used anywhere and everywhere. Apart for these, there were a lot of new knowledge that I gained during this program. In the ambition of creating a startup, I collect as much as (knowledge/tools/resources) possible for the anticipated uncertainties in startups. To me this program was 360 view of the entrepreneurial world. I felt this was highly useful towards my goal. Thank you Sana for giving me this wonderful opportunity."
Kaushik Ravi
Siemens, Engineering Student from ETH Zurich, Switzerland
"I'm so grateful to have Sana as my mentor as she's an excellent and thoughtful teacher. Her class helped me build a deeper understanding of product marketing with clear and useful frameworks. She covered all the fundamental and important parts of product marketing and connected them with objectives across all levels. The workshops was designed to provide its students opportunities to practice what they've just learned with real product cases. As a beginner product marketer, I definitely feel that I have a better understanding of the role and its workflows leaving me more prepared for the next steps of my career."
